I design the product and build the system behind it.

Vicente Hernaiz UX & Product Designer · AI and agentic systems

I don't stop at the Figma handoff — from UX/UI to shipped products, AI and agentic systems. I'm an ex-pro cyclist and I don't stop before the finish line either.

See my work
The AI assistant on this site is a custom build of mine: interface, prompt architecture, API, database.

Who I am

My father is a designer, so I've been designing since I was a kid. It never stopped, not even during three years racing as a professional cyclist in Europe (Eolo-Kometa, Alberto Contador's team, & Radio Popular-Boavista) or the years I studied Mechanical Engineering. Those years gave me the skills I still use every day as a designer: reading a system, finding the marginal gain, executing under pressure. For the past two years I've been living in the US, studying and working on 10 real projects. I don't just focus on UX; I create AI-powered systems and real products.

Where it comes from

  • Pro cyclist · Eolo-Kometa & Radio Popular (Spain, Italy, Portugal)
  • 2 years Mechanical Engineering · C++, advanced maths
  • From Spain, based in the US · bilingual Spanish-English

Where it was sharpened

  • 2-year SEO/CRO mentorship with Jorge J. Rolo
  • Webpositer bootcamps · SEO/CRO + GEO
  • Shipping UX/UI for real clients since 2024 · 10 real projects · SEO, CRO, product

Where it is now

  • SCAD BFA UX Design · athletic scholarship
  • GPA 4.0/4
  • SCADpro × Deloitte for HUD
  • Built a multi-agent design OS on Claude · my daily production system

Answers here. After two, the full chat opens.

Featured projects

A selection of case studies and client projects spanning product & UX-UI design, AI-agentic systems and complementary areas: luxury e-commerce, connected mobility, enterprise B2B and more in all projects below.

All projects Reach out to ask Ask me about this project

Housing Help

Prototyping & UX Leader
Housing Help app, My Property screen showing repair requests and scheduled inspections

Streamlining government inspections with an AI-driven ecosystem that empowers tenants and optimises inspector workflows.

Discover the project
Deloitte x SCADpro Internship Service design Design system AI interaction design

VELOQUE

Head designer · Personal project
VELOQUE, luxury cycling maison hero visual, cyclist in white kit riding a VELOQUE bike

A luxury cycling maison built from concept to commerce, spanning industrial design, brand identity, UX architecture, and a Framer-native e-commerce experience.

Discover the project
E-commerce UX-UI Design Branding Research

Beloo

Freelance UX Designer x Beloo
Beloo app, cyclist tracking and hands-free group communication

A connected mobility ecosystem that uses V2X technology to make cyclists visible to nearby vehicle navigators and enable hands-free group communication.

Discover the project
UX audit Interaction Design AI interaction AI systems

Delta for Business

Lead Product / UX Designer · SCAD
Delta for Business, redesigned public website and travel-manager dashboard

Migration of three Delta corporate properties into one connected product, built around a new business-tier Medallion model, a tokenized design system, and an agentic build, validated end-to-end with users.

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User testing Enterprise B2B UX Research Design System Agentic build
All projects Reach out to ask Ask me about the projects

: my root {

Great experiences and products come from design that reads the whole system: user, business, and now the AI in between. That's the root every decision grows from.

01-my-values

Empathy, hard work, passion
to create & continuous learning

Racing on a pro team left me two things that transfer straight into product work: the empathy to understand what people actually need, and the discipline to keep executing when it gets hard.
In the age of AI, the edge is learning speed: I iterate faster than I get attached.

03-business-mind 02-business-mind

Business
aligned with users

I understand both sides: designing to inspire, help and build loyalty, while achieving high conversion rates, new users and task completion; good for business.

Conversion Task completion Discoverability Loyalty Product prioritization Business model
04-my-background

A global
UX designer.

I focus on UX & UI design with a global mindset, shaped by dozens of shipped projects across graphic design, SEO, CRO, branding and industrial design.

05-my-flow

Strategy first,
design follows.

Design is the middle of my process, not the whole of it. I plan ahead on how to test, execute and optimise the product so it keeps evolving.

Get to know me

Jump into any corner of my work and background.

Portrait of Vicente Hernaiz working at his computer
Let’s talk Internships, freelance or a good product conversation — my door is open.
About me My story, values and what drives me. Skills UX, product, AI & programming stack.
Experience Roles, internships and freelance work. Academics SCAD UX major & coursework.
Resume