Hi !

I´m Vicente Hernaiz

I´m UX & product designer.
I don´t just design interfaces,
I design outcomes.

Currently in SCAD UX design degree 1 year UX experience

Who am I

I'm a UX designer who thinks like a product team. Currently a sophomore at SCAD, but I've been building digital products for years — as freelance UX, branding, SEO, and code across Spanish and US clients. My background is unusual:

  • Ex-professional cyclist (Spain, Italy & Portugal)
  • SEO/CRO mentorship with Jorge J. Rolo at Flat 101
  • 2 years in Mechanical Engineering
  • Webpositer Master in SEO/CRO
  • SCAD Athlete · scholarship
  • Freelance entrepreneur
  • Google UX Certificate

Projects that got me experienced

Housing Help

SCAD pro project Service design Design system

Project for Deloitte in SCAD pro. Streamlining government inspections with an AI-driven ecosystem that empowers tenants and optimises inspector workflows.

Role: Prototyping & UX Leader

Discover the project
Housing Help app — My Property screen showing repair requests and scheduled inspections

Beloo

UX audit Interaction Design Voice & hand-free UI

A connected mobility ecosystem that uses V2X technology to make cyclists visible to nearby vehicle navigators and enable hands-free group communication.

Role: Freelance UX Designer x Beloo

Discover the project
Beloo app — cyclist tracking and hands-free group communication

North Polar

Data Visualization Interaction Design Behavioral Research

Reducing cognitive load for elite cyclists via a dynamic interface that adapts data visualization to real-time terrain, high performance data and environmental conditions.

Role: Head designer — Personal project

Discover the project
North Polar app — cycling data visualization dashboard with real-time terrain and performance metrics
01 -My vision

Design that
actually works

I believe great design isn't just beautiful.
It solves real problems, achieves business goals, and creates products people genuinely love to use.

That conviction & my passion for design drives every decision I make.

02 -My background

I focus on UX & UI design but with a global mindset, shaped by dozens of design projects and training across graphic design, SEO, CRO, Branding and industrial design.

03 -My flow

Strategy first,
design follows.

I don't believe in just design. I plan ahead on how to test, execute and optimise the product so it continues evolving.

04 -Business mind

Business
aligned with users

I understand both sides — Designing to inspire, help and build loyalty, while achieving high conversion rates, new users and task completion; good for business.

Conversion Task completion Discoverability Loyalty Product Prioritization Bussiness model
05 -My Values

Empathy, hard work,
passion to create

My past as professional cyclist taught me perseverance and empathy to lead and understand others. Passion for design has always been part of me.

Continuous learning

In this age of AI, the difference lies in the ability to think globally and scalably, learn quickly, and iterate even faster.