Hi!

I'm Vicente Hernaiz

I'm a UX and Product Designer who designs and builds AI-native products that are research-driven and hands-on enough to ship the code. The AI assistant on this site? I built it.

Currently in SCAD UX design degree GPA 4.0/4 +1 year UX industry experience

Who am I

I'm a UX designer who thinks like a product team. Currently a sophomore at SCAD, but I've been building digital products for years, as freelance UX, branding, SEO, and code across Spanish and US clients. My background is unusual:

  • Ex-professional cyclist (Spain, Italy & Portugal)
  • SEO/CRO mentorship with Jorge J. Rolo at Flat 101
  • 2 years in Mechanical Engineering
  • Webpositer Bootcamps in SEO/CRO
  • SCAD Athlete · scholarship
  • Freelance entrepreneur
  • Google UX Certificate

Featured projects & more

Housing Help

Deloitte x SCADpro Internship Service design Design system

Project for Deloitte in SCAD pro. Streamlining government inspections with an AI-driven ecosystem that empowers tenants and optimises inspector workflows.

Role: Prototyping & UX Leader

Discover the project
Housing Help app, My Property screen showing repair requests and scheduled inspections

VELOQUE, Luxury Cycling Maison

VELOQUE

E-commerce UX-UI Design Branding Research

A luxury cycling maison built from concept to commerce, spanning industrial design, brand identity, UX architecture, and a Framer-native e-commerce experience across four interconnected disciplines.

Role: Head designer · Personal project

Discover the project
VELOQUE, luxury cycling maison hero visual, cyclist in white kit riding a VELOQUE bike

Beloo

UX audit Interaction Design Voice & hand-free UI

A connected mobility ecosystem that uses V2X technology to make cyclists visible to nearby vehicle navigators and enable hands-free group communication.

Role: Freelance UX Designer x Beloo

Discover the project
Beloo app, cyclist tracking and hands-free group communication

Delta for
Business.

User testing Enterprise B2B UX Research Design System Agentic build

Migration of three Delta corporate properties into one connected product, built around a new business-tier Medallion model, a tokenized design system, and an agentic build, validated end-to-end with users.

Role: Lead Product / UX Designer · SCAD

Discover the project
Delta for Business, redesigned public website and travel-manager dashboard
View all projects
01 -My vision

Design that
actually works

I believe great design isn't just beautiful.
It solves real problems, achieves business goals, and creates products people genuinely love to use.

That conviction & my passion for design drive every decision I make.

02 -My Values

Empathy, hard work,
passion to create

My past as a professional cyclist taught me perseverance and empathy to lead and understand others. Passion for design has always been part of me.

Continuous
learning

In this age of AI, the difference lies in the ability to think globally and scalably, learn quickly, and iterate even faster.

03 -My background

A global
UX designer.

I focus on UX & UI design but with a global mindset, shaped by dozens of design projects and training across graphic design, SEO, CRO, Branding and industrial design.

04 -My flow

Strategy first,
design follows.

I don't believe in just design. I plan ahead on how to test, execute and optimise the product so it continues evolving.

05 -Business mind

Business
aligned with users

I understand both sides: designing to inspire, help and build loyalty, while achieving high conversion rates, new users and task completion; good for business.

Conversion Task completion Discoverability Loyalty Product Prioritization Business model
Portrait of Vicente Hernaiz working at his computer

Get to know me

Jump into any corner of my work and background.

About me My story, values and what drives me. Skills UX, product, AI & programming stack.
Experience Roles, internships and freelance work. Academics SCAD UX major & coursework.
Resume